From Our Kitchen

Recipes & Stories

Baking guides, behind-the-scenes stories, and the techniques that define Velvet Crumb.

The Perfect Victoria Sponge

Our head pâtissier shares the secrets behind our most beloved classic — from the butter temperature to the jam ratio.

A deep dive into the floral ingredients that define the Velvet Crumb flavour profile — and how to use them at home.

Step-by-step guide to our signature tart — buttery pastry, pistachio frangipane, and fresh raspberries.